On Tuesday 11th October 2011, The London Evening Standard caught up with Eyetease Media’s Founder and CEO, Richard Corbett,  to cover the story of one man and his dream to develop a new advertising medium for the City of London.

With a quoted circulation of 700,000 copies and reaching over 1.7milion Londoners (according to recent NRS data), the article on Eyetease Media’s new and sexy digital rooftop advertising pod for taxis, was read by many on their travels in and around the city.

The online version of the article, titled ‘The video screen coming to a cab near you”, was written by Mark Prigg, the Science and Technology Editor for the Evening Standard. Mr Prigg said, “this is a really exciting product and definitely the type of thing the City of London like to read about”. The printed version of the article, on page 22 of the newspaper titled ‘Video thrills for radio cars”, was a more summarised version of the online article. Nevertheless, the team at Eyetease Media still had their work cut out for them as the phone calls / emails / tweets were flooding in from taxi drivers, media companies and other interested parties.

Richard Corbett admitted “this was a great opportunity to give the City of London a sneak preview to the iTaxitop…although, as John Mason [Director of Taxi and Private Hire at Transport for London] rightfully points out in the article, we still have a long way to go, and discussions are still ongoing”. Richard goes on to say that “We are working in collaboration with the TFL, DFT and LTI to ensure that the iTaxitop meets all UK and international safety standards and technical specifications. With additional support from the taxi trade and media agencies, the iTaxitop will be more than just a great piece of technology but a common feature in our cities that we can all be proud of.”

If you read the article in the London Evening Standard and are interested in finding out more about the iTaxitop, please contact info@eyetease.com.

And don’t forget, during the month of October, Eyetease Media want your opinions on the iTaxitop in London. Love it or hate it, let us know by contacting taxis@eyetease.com. If you’re a taxi driver, please check out our previous news article titled “Calling all Taxi drivers!” and answer 5 short questions on the iTaxitop to be in with a chance to win an iPod Nano. Thanks and good luck!

To access the full article on the evening standard website, please click here.