On Friday 15th March, Eyetease’s CEO embarked on a London road trip with authors of ‘Dear Entrepreneur‘ (@DearTrep) - Danny Bailey and Andrew Blackman.

Authors Danny Bailey (back) and Andrew Blackman (front) - Dear Entrepreneur


Giving entrepreneurial knowledge to the masses!

Their new book is set to take the UK (and possibly the world!) by storm, with a compilation of handy tips and business secrets. The book adopts a unique style, with a collection of letters written by well known entrepreneurs to newbies wishing to embark on setting up their own business.

Contributors include founders of: Innocent, Chilango, Duedil, Love Da Popcorn, AudioBOO, Pimlico Plumbers, Shutl, Sugru, Sumo Drinks, YoungGuns and of course Eyetease!

And what better way to launch the new book, then to embark on an epic road trip across London in a London cab…but no ordinary cab…an Eyetease cab! With adverts loaded to the iTaxitop, the book’s authors and Eyetease’s CEO took to the streets to distribute copies to the entrepreneurial community!

Jane Ní Dhulchaointigh, Founder of Sugru


Damian Kimmelman, Founder of Duedil


Alexander Lyon - Founder of Young Guns


Martin McLaughlin and Christian Hartmann - Founders of Love Da Pop

Finally, a big thank you to all the entrepreneurs who contributed to Dear Entrepreneur! If you haven’t purchased a copy yet, we’d thoroughly recommend that you do – either online or in all good bookstores (including Waterstones).