The Daily DOOH featured two articles about Eyetease Media and the Teasemobile™ during the month of January. The first article titled “Dude What Have You Done With My Mini Cooper” introduced the Teasemobile™ to international Digital Out of Home Companies. The article not only provided excellent international coverage for little old Eyetease Media, but it also highlighted some clarification on wording for Eyetease Media’s website. The iTaxitop™ is certainly not the only mobile digital billboard proposition out there, but it is Europe’s first digital taxitop proposition. Eyetease Media’s CEO Richard Corbett hopes that “the iTaxitop will help champion a new and exciting advertising medium in the global DOOH market”, but admits that “we can’t do it alone…it takes a lot of collaboration with some of the best in the industry”.
The second article, “Are We Gonna See this At ScreenMedia Expo?” brings to light Eyetease Media’s meeting with ScreenMedia’s Mark Pigou and speculates whether the iTaxitop™ will be on display at the upcoming Screen Media Expo 2011 on May 18th/19th at Earls Court. No reason to speculate any more Adrian, as the answer to that question is yes! Eyetease Media look forward to showcasing the iTaxitop and certainly would recommend anyone else in the industry to come along, pop by and say hello!