On Wednesday 10th of February, a very excited Team Eyetease set out to Amsterdam for Integrated Systems Europe (ISE) 2016, in association with InfoComm and CEDIA. Now in its 12th year, ISE2016 has grown to more than 60,000 visitors and 1000 exhibitors with the best in digital signage, smart buildings, robotics, Internet of Things and more.

Here, Team Eyetease share their highlights of ISE2016.


Digital taxi advertising company Eyetease ISE


Richard Corbett, Founder and CEO

“The exhibition is without doubt the best collection of companies under one roof for our industry. The show is well subscribed and therefore enabled us to meet key suppliers, partners and customers from around the globe – all within a couple of meters of each other. A great way to cut your carbon footprint yet stay in close contact with the market! This was my second time at ISE (first time in 2012 when we were up for an award) and I was pleasantly surprised at the growth of new companies showcasing innovation in the drone and IOT space. These are two areas we are looking at as a business, so it’s interesting to see the market and start to identify new opportunities for growth. We were however a little disappointed by the lack of innovation within the digital signage space, but this leaves room for companies like Eyetease to develop new disruptive products. We’ve already launched two world-first technologies – now it’s about identifying the next!”


Carl McGregor, Commercial Director

“It was interesting to see the latest tranche of OLED and non-standard LCD based displays being presented in a variety of different formats. I particularly enjoyed seeing and learning a little more about some of the fascinating projection based products on offer and also spent time reviewing some impressive high brightness and low pixel pitch LED tile displays. Being a technology company we are always on the hunt for new and exciting components to bring our future products to life and this year ISE certainly gave our team and I plenty of ‘food for thought’.”


Robert Drake, Head of Engineering

Blog by taxi advertising company Eyetease

“It’s been 7 years since I last attended ISE, back then as an exhibitor. It was a refreshing change to be on the other side of the fence. It was great to see so many familiar faces and see that the development of video processing technology has continued through to 4K and 8K video.  With the advent of Laser headlights in the automotive world it was refreshing to see that the video projector manufacturers have now started to embrace lasers as light sources – the Compact Panasonic PT-RZ970 laser projector with 10,000 lumens was particularly impressive.”


Sasha Olshanetsky, Business Executive

taxi top tech startup Eyetease on new tech at ISE

“Seeing so many cutting-edge products at ISE2016 was fantastic, but what really stood out to me was the passion and creativity evident when you spoke to the people behind the
products. I really enjoyed talking to NU4MAT, who caught my eye with a levitating table display for restaurants. Nacho and Tomeu from the NU4MAT team explained that their intention was to create awe-inspiring, memorable experiences for consumers using digital tools. In fact, NU4MAT are working on a flying bon-bon that soars directly from the table, into your mouth! The NU4MAT team use technology to break boundaries, flip our expectations, and engage consumers – now that is inspiring!” 


Hortense Papot, Business Analyst

“Having spent some time in the home automation area I was impressed by how the house is getting smarter and more connected with new features: security, comfort and energy control. This technology is becoming more and more integrated into our daily lives, but also integrated between brands (e.g KNX, worldwide standard for home and building control). Some companies are innovating by making the process more user friendly, intuitive and customisable. I particularly enjoyed French start-up Lifedomus’s touch screen method, which allows you to turn off the lights by touching a lamp or closing the blinds by sliding your finger on them.

This is an incredibly promising industry and I’m looking forward to seeing next year’s innovations! In particular, I’d love to see greater integration of AI and technology that evolves through data. Educating the technology to understand your habits could improve comfort and make the systems even more intuitive.”

adtech hardware startup Eyetease at ISE

ISE2016 was a fantastic opportunity to see what the leading technology companies are creating – and as a fast-growing technology startup dedicated to innovation, it was an inspiring trip for Team Eyetease. Eyetease plan to aggressively accelerate their own New Product Development: the company has invested in a 2500 square foot R&D facility and is recruiting an engineering team. First Eyetease brought digital rooftop advertising to London’s cabs, then they turned London’s cabs into WiFi hotspots…so what’s next? You’ll have to wait and see!

Tell us what your favourite new technology of 2016 is on Twitter! @Eyetease