Now in its 2nd year running, the HP Smart Business Awards has firmly established itself as one of the new ‘big awards’ in the UK technology and startup arena. With thousands of applicants vying for the coveted HP Award across 6 categories, competition was fierce for the top spot.

HP (Hewlett Packard) is the world’s leading computing, data and networking hardware company with revenues in excess of $120bn (2012). When it comes to technology and innovation, HP is without doubt best in class.

HP are now keen to encourage and emulate the same successes of its own founders (William Hewlett and Dave Packard) back in Palo Alto in 1939 and so the “HP Smart Business Awards” were created to recognise and accelerate business excellence.

Eyetease, a British tech startup based in London’s TechCity, was selected as the 2013 winner of the HP Award for ‘Innovation’. The company has created and launched Europe’s first digital advertising format for taxis (‘iTaxitop’) and the world’s first high speed ads-for-access in car wifi system for taxis (‘CabWifi‘). The company has gone from strength to strength following more than 3 years of R&D developing its two disruptive media products. Earlier in 2013, Eyetease signed a lucrative contract with the world’s largest media and credit card solutions company (Verifone Inc.) controlling in excess of 50,000 taxi media contracts worldwide.


Commenting on the awards, Founder Richard Corbett says “I am so thrilled that Eyetease has won this prestigious award from HP! I literally haven’t stopped smiling since the awards ceremony. Competition was fierce and I genuinely couldn’t believe it!” Corbett goes on to say “following 4 years of brut hard work, passion and perseverance, Eyetease has challenged the outdoor market with two new and disruptive media formats for taxis. We overcame many technical and legislative barriers to achieve these two great products and we’re honoured to be recognised for innovation by HP! Like many entrepreneurs, I do what I do because I love what I do. But it feels great to win an award and know we’re on the right track!”

The award ceremony was held at the Serpentine Gallery, Hyde Park. Following dinner and drinks, the ceremony was opened by Susan Bowen (HP Chief of Staff), Lord Younger (Parliamentary Under Secretary of State for Intellectual Property at the Department for Business, Innovation & Skills) and followed by an interview on stage with 2012 HP Smart Business Awards winner Patrick Drake from HelloFresh. The award for innovation was handed to Richard Corbett by Steve Barry from DTP (MD of HP’s global partner) who were sponsors of the innovation category.

Eyetease is also a finalist in the Smarta Awards for “Best use of Technology” 2013. Having been shortlisted by a panel of judges, the “top 10” companies are now open to public voting to select the overall winner. To vote for Eyetease, please click here. Voting closes on Friday 1st November, so get your votes in while you can!

Here are few more photos from the HP Awards (Photo credits: Hanson images, HP and Eyetease):