Eyetease and Verifone Media have just announced they will be extending their #TeaseLondon competition for just one more week, and giving even more companies the opportunity to win £160,000 worth of free advertising on over 400 HD taxitop screens in London! The winner of the competition will receive a huge outdoor advertising campaign that will be seen by Londoners over 16 million times across hundreds of taxis this Summer. Previous campaigns on the iTaxitop network have resulted in a 25% sales uplift for the participating brand.
The competition is open to startups and SMEs and asks entrants to tweet their pitch using the hashtag #TeaseLondon. To enter, companies simply tweet explaining why they deserve to win £160,000 of advertising and tag their posts #TeaseLondon. Entries can include video, photo or just text but Eyetease and Verifone encourage entrants to get creative!
Eyetease and Verifone have been overwhelmed by hundreds of #TeaseLondon
tweets and incredibly creative entries from a range of exciting businesses. #TeaseLondon entries have included impassioned video pitches, beautiful mock-ups of creative on the iTaxitop and hilarious video entries. The competition has even seen fans tweeting support for their favourite startup to win! The organisers have also been delighted to see fantastic support for #TeaseLondon from London’s tech community, including institutions such as Google Campus, TechHub, the Trampery, and London & Partners.
Competition judges Richard Corbett, CEO of Eyetease and Jim Cohen, Sales Director at Verifone will announce the shortlist on June 13th. The shortlisted companies will be invited to pitch to the judges on June 20th and the winner will be announced that week in conjunction with London Technology Week. The winning startup will receive one the largest value prizes ever given away on Twitter: a huge £160,000 value campaign seen more than 16 million times, on one of the most powerful outdoor advertising technologies in London!
So what are you waiting for? You have until June 13th to tweet explaining why your business should be advertised to over 16 million Londoners! Get creative with your pitch and include photo and video to catch the judges attention. Don’t forget to tag your tweet with #TeaseLondon to enter. Good luck!
- Entries open May 18th and close June 6th EXTENDED UNTIL 5PM ON JUNE 13TH 2016!
- To be eligible, entrants must be considered a new startup or SME
- To enter, tweet explaining why you should win this prize. Tweets can be text, or include photo/video – you decide! Entries valid as long as hashtag #TeaseLondon is included
- Tweets don’t have to tag @eyetease or @verifonemedia or @taximediauk to be eligible
- There is no limit to the number of entries you submit, but we encourage you to tweet within reason!
- Shortlist will be announced on or around June 13th. The shortlist will be invited to meet the judges on June 20th, where they will have the opportunity to present a short pitch. Shortlist must be available to pitch afternoon of 20/06/2016.
- The winner will be announced that week as part of London Technology Week. Shortlist will receive more info.
- Creative for the winner’s competition is to be supplied by the winner
Eyetease Limited is a multi-award-winning British technology company founded in 2010 by then 24-year-old entrepreneur Richard Corbett. The company has developed two disruptive ‘world first’ digital media technologies – the iTaxitop and CabWifi. The iTaxitop is the world’s first High Definition digital taxitop technology which enables media, news and information to be broadcast to the right people, at the right place and time – all from the roof of a taxi. CabWifi is the world’s first mobile public Wi-Fi device for taxis, with a unique ads-for-access user experience. The company underwent 4 years of testing and certifications with Transport for London (TfL) and successfully changed laws in London, to enable rooftop advertising on London Black Cabs. Both products have created thriving digital industries where they didn’t exist before. The company’s mission is to make big cities a more intelligent and connected place to live in.
Eyetease.com | @eyetease
Verifone Media is the branch of Verifone which specialises in Traditional and Digital Taxi advertising solutions. Verifone is transforming everyday transactions into opportunities for connected commerce. We’re connecting more than 25 million payment devices to the cloud—merging the online and in-store shopping experience and creating the next generation of digital engagement between merchants and consumers. We are built on a 30-year history of uncompromised security. Our people are known as trusted experts that work with our clients and partners, helping to solve their most complex payments challenges. We have clients and partners in more than 150 countries, including the world’s best-known retail brands, financial institutions and payment providers.
Verifone.com | Verifonemedia.co.uk | @taximediauk
Name: Sasha Olshanetsky
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