On Sunday 6th October 2013, Smarta and O2 proudly announce that Eyetease is a winner of the 2013 Smarta 100, together with O2, and named among the 100 most innovative, disruptive and resourceful small businesses in the UK right now!

Eyetease was chosen as one of the UK’s top 10 businesses under the category ‘Best use of Technology‘ 2013 for its creation of the iTaxitop and CabWifi. This list captures the cream of UK small business, this year’s Smarta 100 are a credit to entrepreneurial Britain. While two thirds are self-funded, the list are turning over £67m, generating profits of £12m and have created more than 900 jobs

Other businesses joining Eyetease in the list of 100 winners include, whose innovative laser light projects the symbol of a bike onto the road ahead of a cyclist and into a motorist’s ‘blindspot’; London Nail bar Ciate London, run by 23 year-old Charlotte Knight who has overseen growth of 500% in the past two years and expanded into 21 countries; tech trailblazers Thread are bringing top fashion stylists to the masses; and Spreddit, is turning the credit industry on its head by enabling people to pay for luxury products in installments for free.

There are also some more unusual entries in this year’s 100. Eat Ento believes its edible insects is the next food craze; My Sex Doctor is a sex education app for teenagers; Plan Bread, makes low carb Broccoli bread; while Gary Downie’s social enterprise Streetkleen Bio Ltd has been adapted by local councils to convert dog waste into renewable energy.

The 2013 Smarta 100 join previous winners Naked Wines, Huddle, Funding Circle, Graze, Zoopla, Crowdcube and SuperJam as companies identified by Smarta at early stage.

The businesses have been split into ten categories of ten, including Innovative Business of the Year; Biggest Social Impact; Best Use of Technology (full list below in notes).

Voting is now open to decide the winners of each category. The 10 winners will receive £1,000 and make the final shortlist for the grand prize £10,000 ‘Smarta 100, together with O2, business of the Year’ award. So what are you waiting for, VOTE FOR EYETEASE!


The overall winner will be decided by the Smarta 100 judging panel, led by Dragons’ Den star Piers Linney, founder of Outsourcery and including Holly Tucker MBE, co-founder of notonthehighstreet.com, King of Shaves founder Will King and enterprise editor of the Mail on Sunday, Helen Loveless.

The chosen business will be announced at the Smarta 100 awards ceremony on the 12 November at London’s Café de Paris.

Discover more business stories and view the full 100 below and here: www.smarta.com/smarta100

Commenting on their inclusion in the Smarta 100, Eyetease’s Founder and CEO Richard Corbett comments: “It is such a great honour to be included amongst some of the hottest names in the British Tech space. Eyetease started 4 years ago with a vision to create disruptive media propositions. We could never have imagined we would have been in the top 10 tech companies of 2013! A big thank you has to go out to judges for shortlisting us…but now (as they say) the hardwork for us begins as smarta100 open up the voting to the public to choose the best of the best! We’re all winners already, so its going to be fun as we promote each of our companies respectively to win this coveted and prestigious award!”

PIERS LINNEY, Dragons’ Den investor and founder of Outsourcery, said:

It’s fantastic to see such range and depth of innovative business ideas spread throughout the Smarta 100 together with O2. It’s inspiring to know Britain is producing so many disruptive and forward thinking enterprises that are making a positive impact on the UK economy and helping to reduce unemployment.  I’m looking forward to crowning the overall business of the year and meeting the winners at the awards ceremony.”

SHAA WASMUND, Smarta founder, said: “Once again I’ve been left open mouthed at the number of high quality small businesses operating in Britain.  Now it’s time for us to give them the exposure they deserve. Head to www.smarta.com/smarta100 now to vote for your favourite and put them in contention to win our £10,000 grand prize.

BEN DOWD, business director, Telefonica UK at O2, said:

I’m thrilled to see so many innovative British businesses disrupting established companies, and taking advantage of digital technology to grow and thrive. The range of inspiring ideas on show throughout the Smarta 100 together with O2 proves the entrepreneurial movement in the UK is increasing in strength, and we will no doubt see the UK economy grow as a result.”


Voting is now under way to find the overall O2 Smarta 100 Business of the Year, winning £10,000 courtesy of O2

  • The winner will be presented with their £10,000 prize – courtesy of O2 – at The Smarta 100 Awards final on Tuesday 12 November at Café de Paris,  3-4 Coventry St, London W1D.
  • The evening will also see the 10 special awards presented for the Smarta 100 companies deemed by the public to be the best, in the categories of:
    •  Innovation
    • Technology
    • Social Impact
    • Resources
    • Marketing
    • People
    • Social Impact
    • Female Entrepreneur
    • Micro Busines
    • Start-up



Notes to editors

The judges

Piers Linney (Dragons’ Den, Outsourcery) Sháá Wasmund  (Smarta) Ben Dowd (O2, Telefonica) Holly Tucker (Notonthehighstreet.com), Al Gosling (The Extreme Group), Tom Cohn (Kigu), Lynne Franks (B.Hive), Will King (King of Shaves)

About Smarta

Smarta is the UK’s leading online resource for start-ups, small business owners and entrepreneurs.

Smarta also operates Smarta Business Builder, a cloud-based toolkit offering accounts, website, email, legal docs and business planning software from a single web page from £20 a month.

Smarta was founded by Shaa Wasmund and is backed by some of the UK’s top entrepreneurs, including Deborah Meaden, Theo Paphitis, Michael Birch and Sir Richard Needham. At the heart of everything we do is a commitment to encourage more people to start and grow successful businesses.


Smarta press office contact:

Nima Kafai